Amsterdam, the most populous city of the Netherlands, has around 873,00 residents within the city, in the urban areas and the metropolitan area. Amsterdam started as a fishing village in the 13th century and transformed itself into a major center for tourism, business, and culture.

Amsterdam is informally called the ‘’Venice of the North’’, due to its many canals, which have been selected as a UNESCO World Heritage Site. Amsterdam is considered an alpha-word city by the GaWC (Globalization and World Cities). Many Dutch companies have established their headquarters in this animated and lively area. These companies include Philips, TomTom, ING and more. An effect of the international culture in the city is that most residents are able to communicate in both Dutch and English.

In its efforts to expand and grow as a city, Amsterdam has started a SMART City Project in 2015. The initiative will include the improvement of infrastructure, top architects will design buildings to fit the plan, more public transportation routes will be established and new mobility initiatives have been added. Another initiative is that by 2040, green electricity will power around 60 to 90 per cent of all cars in Amsterdam. Other projects include the integration of 3D-printed canal houses and the redevelopment of industrial neighborhoods. An interesting program that is worth mentioning is the City-Zen pilot project, for which the city is developing a sustainable virtual gaming network in which neighbors/residents can trade green energy.

Amsterdam is a city of history, but also the future! The city mixes modern influences with its rich historical past, a unique experience for you and your colleagues. Are you interested in an incentive trip, after reading the history and future vision of Amsterdam? Go through the must-sees that are mentioned below, and request a quotation!


  • The Canal Belt (UNESCO World heritage site)
  • Vondelpark (park, theater)
  • Rijksmuseum (art museum)
  • Stedelijk Museum Amsterdam
  • De Oude Kerk (church/cathedral)
  • EYE Filmmuseum
  • Portuguese Synagogue (among the oldest synagogues in the world)
  • ARTIS Amsterdam Royal Zoo
  • Rembrandt House Museum (art museum)
  • Begijnhof (church)
  • Van Gogh Museum (art museum)
  • House of Bols (jenever/Dutch gin museum)
  • De Hortus Botanicus (park, one of the world’s oldest botanical gardens)
  • Homomonument (memorial, historical landmark)
  • Dam Square (central square)
  • Anne Frank Huis/Museum (history museum)
  • A’DAM Toren (building, tower)
  • Ons’ Lieve Heer op Solder (history museum, church)
  • The Heineken Experience (brewery)
  • Brouwerij ‘t IJ (brewery, for a more local experience)
  • Moco Museum

For a possible program, prices and additional information, please check our incentive trips information page before requesting a quotation.