Bruges is the largest city of West Flanders, which is in the Flemish Region of Belgium. The city has a population count of around 118,00 residents. Along with cities, such as St. Petersburg and Amsterdam, Bruges is occasionally referred to as the ‘’Venice of the North’’, because of its many canals. Apart from all its canals, the city is considered to be a significantly important economic region, thanks to its Port (Zeebrugge). The city is known for its for its canals and bridges (more than 80), handmade chocolate, lace products, liberal worldview, castles and its College of Europe, which is a university for European Studies.

Each year, the city hosts an important religious celebration, which is called the Procession of the Holy Blood. This event was first held in 1149, when a Flemish count brought a receptacle to Bruges that was used for storing Christ’s blood. After that event, thousands of pilgrims came to Bruges to bow down to it. Up to this day, this still happens. People dress up in ancient cult clothing and knight wear.

Bruges is a city of culture, history, canals and its many medieval buildings and monuments. The city allows for beautiful pictures, great canal tours and plenty of recreational activities. A trip to Bruges would definitely be a unique experience for you and your colleagues. Are you interested in an incentive trip, after reading about this destination? Go through the must-sees that are mentioned below, and request a quotation!


  • Burg Square and Town Hall (building)
  • Rose Hat Quay
  • Basilica of the Holy Blood (church)
  • Markt (plaza)
  • Belfry tower
  • Historium (museum, 3D flashback to Bruges’ Golden Age)
  • Minnewater Lake, Bridge, and Park
  • Beguinage (park)
  • Bonifacius Bridge and Church of Our Lady
  • Gruuthuse Museum
  • Groeningemuseum
  • Windmills
  • Ramparts and city gates
  • Jan Van Eyck Square
  • Jerusalem Chapel (church)
  • Canals and quays
  • Belgian pubs
  • Saint John’s Hospital (open to visitors)
  • Half Moon Brewery

For a possible program, prices and additional information, please check our incentive trips information page before requesting a quotation.