Hamburg is the second-largest city in Germany, with a population of around 1.822 million residents. It is Europe’s third largest port, after Rotterdam and Antwerp. Hamburg is the seat of the oldest stock exchange of Germany, and also the world’s oldest merchant bank (Berenberg Bank). In addition, the city is most well-known for being a modern city and cultural center, with its many theaters, operas, film studios, television broadcasting centers, book-publishing houses and rich nightlife.

An interesting event that takes place in Hamburg is the Altonale, which is a street festival that combines performances, flea markets, arts, theater performances and live music. It takes place 17 days per year (from the 5th until the 21st of June). Another event that is worth mentioning is the Cherry Blossom Festival, which is annually held in May to celebrate Hamburg’s strong ties with Japan.

When visiting this city, tourists, internationals and business people alike tend to explore the many museums, unique hipster shops, theaters and film studios. Examples are the Elbphilharmonie, which is a concert hall in HafenCity with a unique glassy construction, Sternschanze, which is a quarter full of anarchist communes, unusual shops and hipster bars, and Kunsthalle Hamburg, which is an art museum of the Free and Hanseatic City of Hamburg.

Hamburg is a city of urban culture, exquisite architecture, buzzing nightlife, art and creativity. The city allows for beautiful pictures, great tours and plenty of recreational activities. A trip to Hamburg would definitely be a unique experience for you and your colleagues. Are you interested in an incentive trip, after reading about this destination? Go through the must-sees that are mentioned below, and request a quotation!


  • Elbphilharmonie (Hamburg’s tallest, inhabited building)
  • Planten un Blomen (urban park)
  • Kunsthalle Hamburg (museum)
  • International Maritime Museum
  • Miniatur Wunderland (moving miniature world)
  • St Pauli (district, bars, clubs, Beatles tour)
  • Harbour Boat Tour
  • Jungfernstieg (historical neoclassical buildings, department stores, white arcade can be found here)
  • St Michael’s Church
  • Hamburg Rathaus (city hall)
  • Sternschanze (urban, anarchist communes, unusual shops and hipster bars)
  • Dialogue in the Dark (museum, blindfolded)
  • Museum für Kunst und Gewerbe (arts museum)
  • Treppenviertel Blankenese (old neighborhood, 10 km from the city centre. Reach this destination by S-Bahn or a ferry)
  • Deichtorhallen (exhibition centre)
  • Hamburger Dom (funfair and market, 3 times a year)
  • Chilehaus (World heritage Site in Brick Expressionism style)
  • Kampnagel (contemporary performing arts building)
  • FC St Pauli Stadium (football club)

For a possible program, prices and additional information, please check our incentive trips information page before requesting a quotation.