Madrid, the capital city of Spain, is the most populous city of the country, with a population count of around 3.3 million residents. In addition, it is the second largest city in the EU, after Berlin. The seat of the government and the residence of the monarch are both in Madrid. The city is most well-known as being the center of all the roads in Spain, for Having the oldest restaurant in the world, for its calamari sandwiches, for the football clubs Real Madrid and Atlético Madrid, and its Egyptian Temple, amongst others.

When visiting this city, tourists, internationals and business people alike tend to explore the many beautiful buildings and museums, such as the Madrid’s Art Triangle, which includes the three most notable museums in the city; Museo del Prado, Reina Sofia, and Thyssen-Bornemisza. Each of these museums has its own character and unique galleries. A noteworthy building is the Royal Palace, which is the official home of the Spanish royalty. This palace was commissioned by King Philip V in the 18th century, and the palace has a mix of Baroque and neoclassical architecture. Within this building, visitors may view the exquisite paintings from artists such as Goya, Federico Madrazo, Luis Morales and Caravaggio. For the more leisure type of activities, there is the possibility to shop at Gran Vía, which is a street filled with fashionable clothing stores, high-street and luxury boutiques. In addition, visitors can find old-fashioned theatres and architectural wonders, such as Edificio Metrópolis, which is a Beaux-Arts architectural building.

Madrid is a city of delicious food, with many famous football clubs, gorgeous architectural wonders and some of the most interesting museums. The city allows for beautiful pictures, great tours and plenty of recreational activities. A trip to Madrid would definitely be a unique experience for you and your colleagues. Are you interested in an incentive trip, after reading about this destination? Go through the must-sees that are mentioned below, and request a quotation!


  • Plaza Mayor (main square)
  • Retiro Park (The Crystal Palace is located in this park)
  • Royal Palace (official residence of the royal family of Spain)
  • Templo de Debod (Egyptian temple)
  • Gran Vía (street)
  • Corte Inglés Gourmet Experience (restaurant with a view that overlooks Madrid)
  • KIO Towers (these were the first leaning skyscrapers in the world)
  • Rooftop bars, such as Circulo de Bellas Artes
  • The Prado (museum, art gallery, classical paintings)
  • The Reina Sofia (museum, art gallery, modern art)
  • The Thyssen-Bornemisza (museum, art gallery, a bit of everything)
  • Calle de Cava Baja (tapas street)
  • Palacio de Cibeles (Madrid’s City Council, great views from the observation deck)
  • Sobrino de Botín (oldest restaurant in the world, with a Guinness World Record certificate)
  • Plaza Dos de Mayo (square with bars, shops and restaurants)
  • Cine Doré (old cinema, shows classing and modern films)
  • The Rastro (flea market, every Sunday morning)
  • Almudena Cathedral (Baroque exterior)
  • Atocha train station (main train station, with an indoor rainforest and turtles)
  • Matadero (former slaughterhouse, converted into an arts center with its own exhibition spaces and cinema, with regular food markets and performances)
  • San Ginés (try churros at this café that has been serving since 1894)
  • Santiago Bernabéu Stadium (home to football club Real Madrid)
  • National Archaeological Museum (history, sculptures and treasures)
  • Mercado San Miguel (art nouveau style marketplace that sells products like paprika, saffron and cava)
  • Flamenco tablaos (clubs that are dedicated to Flamenco song and dance)

For a possible program, prices and additional information, please check our incentive trips information page before requesting a quotation.