Munich is the capital city of Bavaria, which is the second most populous German federal state. The city has a population of around 1.5 million residents, and it is considered to be the third-largest city in Germany, being the most densely populated municipality in Germany. Munich is most well-known for its beautiful architecture, culture and for being one of the beer brewing capitals of the world. The largest beer house in the world (Hofbrauhaus) is located in this city. It was once considered the center of European music history, with many renowned classical composers who lived or spent some time in this city.

An annual event that this city is famous for is Oktoberfest, which is the world’s largest beer festival. It is visited by more than 7 million people each year. During this festival, more than 1,532,197 gallons of beer are served to the visitors.

When visiting this city, tourists, internationals and business people alike tend to explore the many museums, beer factories, architectural wonders and art galleries. Examples are the Alte Pinakothek, which is one of the world’s oldest art galleries, Augustiner beer factory, which is the oldest in the world, and Asam Church, which is a late Baroque style church.

Munich is a city of exquisite architecture, beautiful art pieces, home to many composers. The city allows for beautiful pictures, great tours and plenty of recreational activities. A trip to Munich would definitely be a unique experience for you and your colleagues. Are you interested in an incentive trip, after reading about this destination? Go through the must-sees that are mentioned below, and request a quotation!


  • Alte Pinakothek (one of the world’s oldest art galleries)
  • Neues Rathaus (town hall, gothic style)
  • Munich Residenz (castle)
  • Englischer Garten (park)
  • Neue Pinakothek (contemporary art museum)
  • St Peter’s Church (church with Baroque and Renaissance elements)
  • Pinakothek der Moderne (modern art museum)
  • Deutsches Museum (science and technology museum; aerospace, astronomy, hydraulic engineering, nanotechnology etc. this is the largest natural science museum in the world)
  • Lenbachhaus (art museum)
  • Theatine Church
  • Asam Church (extravagant, late Baroque church)
  • Bavarian National Museum (40 rooms with decorative items)
  • BMW Welt (history of BMW, showroom and exhibition)
  • BMW Museum (futuristic museum with showrooms and galleries)
  • Glyptothek (neoclassical temple, museum)
  • Allianz Arena (FC Bayern football arena)
  • Olympiapark (Munich’s Olympic Park)
  • Munich National Theatre
  • Staatliches Hofbräuhaus (brewery)
  • Oktoberfest

For a possible program, prices and additional information, please check our incentive trips information page before requesting a quotation.